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SmartSource introduces Can-Spam Compliance Service
Opt-out database management service that works with in-house e-mail systems as well as all third party e-mail service vendors
BURLINGTON, MA - January 26, 2004 - SmartSource announced today a new capability to manage compliance with the recent Can-Spam legislation. The new service focuses on the Can-Spam requirement for an opt-out database that must be applied across all points of origin of bulk email deliveries.
"Can-Spam establishes clear regulations for the delivery of commercial e-mail." said Mike Curtin, President of SmartSource. "Key among these regulations is the requirement for a rapid process for honoring opt-out requests. For companies that have dozens of points of delivery, the process can be overwhelmingly complex. SmartSource has implemented a solution that allows commercial email senders to continue to use their vendors of choice for email delivery with a clear, simple process for complying with the requirements of Can-Spam."
The key to the SmartSource solution is a centralized process for receiving email delivery lists of any format, from any source; processing those lists against a preferences database; and returning the lists along with a unique opt-out link to capture any opt-outs that result from subsequent mailings.
With this solution, email senders can implement a Can-Spam compliant system immediately with minimal impact on marketing procedures and systems.
SmartSource's Can-Spam Compliance Service includes:
- A hosted, Can-Spam compliant, opt-out database.
- Processing of submitted lists against the opt-out database.
- Guaranteed one-hour turnaround for processing of most lists.
- Insertion of a unique, secure opt-out link for all processed records.
- A hosted Web page for opt-out processing including 'granular' opt-out preferences.
- Maintenance of a cumulative email deliveries database including the records used for all mailings.
- Rules to use email history to manage email best practices for subsequent list processing.
For more information, contact SmartSource at 800-239-0239 or at www.smartsourceonline.com
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