Q Interactive Joins the Email Sender and Provider Coalition (ESPC)
Marketers Must Adhere to Best Practices of Relevancy, Permission & Privacy, says Company CEO
CHICAGO, IL - March 7, 2006 -- Leading interactive marketing services provider, Q Interactive has announced that it has become a member of the Email Sender and Provider Coalition (ESPC).
The ESPC was formed in 2002 in response to leading marketers' and e-mail service providers' desire to preserve email as a legitimate marketing channel and to protect it from the threat of unscrupulous marketing practitioners. The ESPC promotes standards and policies that reward responsible email marketing and helps the long-term growth and viability of the industry.
"As a long-time proponent of best practices in e-mail marketing, Q Interactive is proud to join the Email Sender and Provider Coalition," said Matthew Moog, President and CEO of Q Interactive. "The principles and practices set forth by the ESPC are consistent with Q Interactive's company vision of 'Consumer Requested Marketing' in which relevancy, consumer permission and privacy protection are the guiding principles to creating advertising that benefits marketers and consumers alike."
Added Moog, "It is critical for e-mail marketers to adhere to industry standards, respect consumers' privacy and exhibit relevancy in their communications to help eliminate spam and preserve e-mail as an effective marketing tool."
Q Interactive is committed to delivering high quality and high quantity results for its advertising clients and network partners. Q Interactive achieves this capability through its TrueConversion Engine, a proprietary targeting system that uses a unique combination of demographic, behavioral and transactional data to achieve a level of relevancy in advertising that is unmatched in the industry.
About Q Interactive
Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Wal-Mart, Procter & Gamble and Gap. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, including Weather.com, About.com, TV Guide and Knight Ridder newspaper sites, as well as its own branded Web properties, CoolSavings.com and FreeStyleRewards.com. Q Interactive's services include Lead Generation, E-mail, Coupon and Loyalty programs. Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.