Progressing Markets Joins Email Sender and Provider Coalition (ESPC)
Company continues to drive the evolution of best practices in email marketing
AUSTIN, TX - April 5, 2007 -- Progressing Markets, LLC., the premier permission based email marketing firm announced today that they have joined the Email Sender and Provider Coalition (ESPC), an association of industry professionals working to combat the proliferation of spam and the emerging problem of email deliverability.
The ESPC was formed in 2002 in response to leading marketers' and email service providers' desire to preserve email as a legitimate marketing channel and to protect it from the threat of unscrupulous marketing practitioners. The ESPC promotes standards and policies that reward responsible email marketing and helps the long-term growth and viability of the industry.
"As a pioneer in best practices and compliance, we are excited to join with the ESPC in promoting permission and transparency in commercial email" said Andrew Westmoreland, founder and President of Progressing Markets. "We hope to play a vital role in shaping the evolution of best practices in commercial email, included the adoption of strong permission standards."
Andrew added, "At the end of the day, nothing counts more than the consumer's voice and vote of confidence; that is why we believe it is critical to affirm consumers' desire to receive commercial messages through a verifiable confirmed opt-in mechanism"
About Progressing Markets
Progressing Markets is the only full service provider of targeted behavioral email. Marketing programs looking to maximize their consumer engagement, retention, and brand awareness rely on Progressing Markets. As a pioneer in best practices and compliance, Progressing Markets' industry experience and relationships with ISPs, accreditation, and reputation organizations results in industry leading inbox delivery. Progressing Markets' is powered by its proprietary Natural Intelligence Engine (NIE). This complex, real-time marketing intelligence engine delivers the most relevant and timely advertising impressions on a per-consumer basis.
For more information regarding Progressing Markets visit http://www.progressingmarkets.com or call 512-473-8979 x303.