Skylist Joins NAI Email Sender and Provider Coalition

Veteran Email Service Provider Joins 35 Others to Respond to Spam and Deliverability Issues

Austin Texas-September 10, 2003 - Skylist, Inc. a leading Email Service Provider (ESP) announced that it has become a member of the NAI Email Sender and Provider Coalition (ESPC). Executives from ESPC's 35 member companies are actively involved in identifying and effectively addressing the challenges that SPAM and the lack of consistent legal and industry standards present for legitimate ESPs. The goal, according to NAI Executive Director, J. Trevor Hughes, is to "protect the growth of legitimate email marketing by instituting meaningful solutions that reduce Spam and promote the true benefits of quality email services."

Skylist's decision to join the NAI reflects its commitment to incorporating industry best practices into its email software services. For nearly a decade, Skylist has provided companies ranging from leading Fortune 500 to small niche non-profit organizations with innovative email solutions. Unfortunately, over the past year, media coverage of Spam and the lack of agreed upon definitions and standards have made fulfilling the company's mission more challenging than ever. In response, Skylist looks forward to the benefits that it expects NAI's collective efforts to provide. SKYLIST CEO, Joshua Baer offers that, "NAI initiatives, such as the Project Lumos blueprint provide pragmatic solutions for current spam and deliverability roadblocks. This is such a necessity in the email arena and we are more than excited about this opportunity to collaborate with the membership to help the industry move beyond today's very real challenges. "

About the NAI's Email Sender and Provider Coalition
The Email Sender and Provider Coalition (ESPC) was formed in November 2002 by the Network Advertising Initiative (NAI) to fight spam while protecting the delivery of legitimate email. The 35 ESPC members have recognized the need for strong spam solutions that ensure the delivery of legitimate email. To this end, the ESPC has created several crucial sub-committees, including legislative and technical committees, which have been very active in the war against spam. In April 2003, ESPC announced a blueprint - codenamed "Project Lumos" - for a technical architecture to eradicate spam. Project Lumos is a registry-based model developed to eliminate spam by holding senders accountable for the mail they send. This approach preserves legitimate emails that consumers have asked to receive - a challenge that current anti-spam filters and so-called "blacklists" fail to address. For more information on the ESPC, please visit www.networkadvertising.org/espc.

About Skylist
SKYLIST has been providing organizations with email marketing software and hosting services since 1996. StormPostTM is SKYLIST's flagship email marketing platform. SKYLIST's unparalleled email campaign delivery and reporting solutions and commitment to industry best practices have earned us a world-class portfolio of clients, including the United Nations Population Fund, Sherman Ventures, and Anheuser-Busch Employees' Credit Union. SKYLIST is a member of the NAI Email Coalition, Direct Marketing Association and the Better Business Bureau. SKYLIST is self-funded and profitable. For more information about SKYLIST, please visit www.skylist.net or contact lmcgilvray@skylist.net.

Contact:
Kathleen Bagley
blast! PR on behalf of NAI's ESPC
(919) 833-9975
kathleen@blastpr.com