GetResponse, an Implix service, joins the ESPC

December 31, 2005 — GetResponse's commitment to increased deliverability, by the continuous development of mailout efficiency and close cooperation with major ISP's and ESP's, along with the efforts to reduce the proliferation of spam have just teamed up with a strong group of industry leaders. Since 2002, the Email Sender and Provider Coalition, recently joined by GetResponse, has been cooperatively seeking and creating solutions to spam and deliverability concerns through a combination of legislative advocacy and technological development.

Among the current ESPC projects involving GetResponse, "Project Lumos" has received a high priority. It is an authentication and reputation architecture developed to eliminate spam by holding senders accountable for the mail they send. "Project Lumos" implements true sender accountability and transparency by requiring that senders verify their identity and adhere to best practices, and then monitoring their performance. As a result, consumers will be better able to trust those organizations that have complied with such best practices, while ISP's will become more efficient in filtering those messages from organizations which have not.

With the ESPC membership, GetResponse will consolidate its position in preserving email as a legitimate marketing channel and protecting this tool against the threat of spam and unscrupulous email marketing practitioners. The ultimate goal of GetResponse and other ESPC members is to establish and preserve the standards and policies that reward responsible email marketing and promote the long-term growth of the industry.

About GetResponse
GetResponse has been a leading provider of follow-up autoresponders and newsletter hosting services since 1998. GetResponse features an easy-to-use web-based system that enables small and medium businesses and associations to send professional email newsletters, offers and announcements without any technical or design expertise. Thousands of marketers and businesses worldwide rely on GetResponse's unparalleled email deliverability to successfully get through with their permission-based email marketing campaigns. GetResponse, wholly-owned by the Internet Marketing service provider Implix, is self-funded and profitable, and has experienced rapid growth since its inception in 1998. For more information, please visit www.getresponse.com or email bizdev@implix.com.