Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace.
The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.
ESPC Mission Statement
Our mission is to advocate on behalf of email senders, providers, and other digital marketers operating globally in the online, mobile and social media environments in favor of global laws and self regulatory efforts that balance consumer protection and business innovation, to educate our membership on current and emerging business and legal developments affecting our membership and to continue to develop and refine best practices that foster innovation, industry growth, and consumer trust.
The ESPC’s activities are directed by our Board of Directors. The Board is responsible for developing the organization’s Mission Statement and developing and implementing our annual Strategic Plan. The Board is currently comprised of individuals from the following Companies:
- Act-On Software
- Constant Contact
- Return Path
- Zeta Interactive
What we are doing
Our highest priority is to educate our members on the latest trends, policy developments, and business issues. This year, we will bring in speakers from the FTC, Google, leading international law firms, and practitioners from some of the most innovative global technology companies to ensure our members remain on the forefront of their industries. Some of our activities will include:
- Deliverability best practices and troubleshooting / remediation
- Best practices for managing international digital marketing campaigns
- Mobile messaging best practices
- CASL compliance, including developing a Compliance Checklist
- CalOPPA briefing and business impact assessment
- What does the FTC Big Data report really mean?
- Monitoring policy developments in the EU
- Beyond cookies and Do Not Track
- New client on-boarding best practices
- Changes in email handling at Google across email, SMS, and social media
- Updates with DMARC
- PV6 and its effect on email, other digital messaging
We leverage internal working groups, such as our Member Training and Education Working Group and CASL Working Group, as well as our standing committees to develop and delivery our educational content.
The ESPC currently has 2 standing committees that coordinate the development and delivery of member content.
Legislative Committee: Tracks and reports on relevant state, federal, and international regulatory and legislative action. Develops formal ESPC positions on relevant issues.
Deliverability and Compliance Committee: Tracks and reports on evolving and recurring deliverability issues observed in the marketplace. Develops and communicates best practice statements as well as compliance protocols for those standards.