The UK Information Commissioner's Office (ICO) has announced an enforcement action against Nouveau Finance Ltd. alleging that the company had contracted with a marketing services service provider to carry out a text campaign, but failed to check tha tthis company had complied with the Privacy and Electronic Communications Regulations 2003. As a result, over 2.2 million marketing text messages were unlawfully distributed, resulting in a significant fine.

Link to story: https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2016/11/ico-issues-70-000-fine-and-warns-companies-there-s-no-get-out-clause-when-it-comes-to-spam-text-law/