FTC Chairwoman Edith Ramirez spoke at the Technology Policy Institute Aspen Forum. Of note, Ramirez noted a shift in defintion of personally identifiable information to include persistent identifiers.

Link to comments: https://www.ftc.gov/system/files/documents/public_statements/980623/ramirez_-_protecting_consumer_privacy_in_digital_age_aspen_8-22-16.pdf

Link to 2012 FTC report: Protecting Consumer Privacy in an Era of Rapid Change: https://www.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-report-protecting-consumer-privacy-era-rapid-change-recommendations/120326privacyreport.pdf

Link to comments by Staff of FTC Bureau of Consumer Protection to the Federal Commerce Committee (May 27, 2016): https://www.ftc.gov/policy/policy-actions/advocacy-filings/2016/05/comment-staff-bureau-consumer-protection-federal

PDF of comments attached.